https://www.nikaisalcido.com/blog daily 0.75 2026-01-19 https://www.nikaisalcido.com/blog/the-secret-to-securing-engaging-tv-media-coverage-hint-its-not-about-the-pitch monthly 0.5 2024-08-30 https://images.squarespace-cdn.com/content/v1/6326b84123f97a2e77a710ac/14b1c736-f822-461b-b9d3-d9d25fb2756a/IMG_5648.jpg Blog - The Secret to Securing Engaging TV Media Coverage (Hint: It's Not About the Pitch) - Make it stand out Arizona State University’s Arts, Media, and Engineering Instructor, Rachael Kaye, and her student on AZFamily https://www.nikaisalcido.com/blog/if-youre-not-using-generative-ai-for-workflows-youre-wasting-valuable-time monthly 0.5 2024-07-22 https://www.nikaisalcido.com/blog/muck-racks-state-of-pr-2024-report-how-pr-pros-work-their-challenges-and-priorities monthly 0.5 2024-07-02 https://images.squarespace-cdn.com/content/v1/6326b84123f97a2e77a710ac/34bb94f4-3a23-4bbd-883e-d05bdf4554d5/image-asset.jpg Blog - Muck Rack's State of PR 2024 Report: How PR Pros Work, Their Challenges, and Priorities - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6326b84123f97a2e77a710ac/1719881445085-TDX5CR13X94RMN6LEIXT/image-asset.jpeg Blog - Muck Rack's State of PR 2024 Report: How PR Pros Work, Their Challenges, and Priorities - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6326b84123f97a2e77a710ac/1719881490577-KU8T8MA98P2QVKOXH1OY/image-asset.jpeg Blog - Muck Rack's State of PR 2024 Report: How PR Pros Work, Their Challenges, and Priorities - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.nikaisalcido.com/blog/crafting-media-connections-that-last monthly 0.5 2024-05-31 https://images.squarespace-cdn.com/content/v1/6326b84123f97a2e77a710ac/f05e1c6e-5ade-4d26-8fce-70da7cf60df8/IMG_4475.jpg Blog - Crafting Media Connections That Last - Make it stand out ABC15’s Jordan Bontke interviewing Ted Friedli https://www.nikaisalcido.com/blog/empowering-first-generation-college-students-a-journey-to-good-morning-arizona monthly 0.5 2023-11-17 https://images.squarespace-cdn.com/content/v1/6326b84123f97a2e77a710ac/508f3ed1-eb7d-4df8-b5bd-a99bf6af364a/IMG_4264.jpg Blog - Empowering First-Generation College Students: A Journey to Good Morning Arizona - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6326b84123f97a2e77a710ac/1d7aecd5-3751-44c2-9957-a61158788b53/IMG_4270.jpg Blog - Empowering First-Generation College Students: A Journey to Good Morning Arizona - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.nikaisalcido.com/blog/stories-matter-in-public-relations monthly 0.5 2023-07-07 https://images.squarespace-cdn.com/content/v1/6326b84123f97a2e77a710ac/1688757654281-G7KQ8U916U8FMY4KA6DH/image-asset.jpeg Blog - Stories matter in public relations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.nikaisalcido.com/blog/what-do-journalists-really-want-truth-and-data-baby monthly 0.5 2023-05-26 https://www.nikaisalcido.com/blog/your-website-is-costing-you-business monthly 0.5 2023-06-06 https://images.squarespace-cdn.com/content/v1/6326b84123f97a2e77a710ac/1684556095439-8IYSIRI3F5EQSVVTUT13/image-asset.jpeg Blog - Your website is costing you business - A newsroom page is wildly important for several reasons. Just think about it. https://www.nikaisalcido.com/blog/you-dont-have-to-be-an-extrovert-to-work-in-a-social-profession monthly 0.5 2023-05-13 https://www.nikaisalcido.com/blog/pr-doesnt-guarantee-media-placement monthly 0.5 2023-05-07 https://www.nikaisalcido.com/blog/digital-public-relations-vs-traditional-public-relations-whats-the-difference monthly 0.5 2023-05-13 https://www.nikaisalcido.com/blog/why-i-staff-media-interviews monthly 0.5 2023-05-05 https://images.squarespace-cdn.com/content/v1/6326b84123f97a2e77a710ac/048df2f0-763a-4b56-b481-2ddc79b55b7a/IMG_4859.jpg Blog - Why I staff media interviews When pitching or coordinating an interview, I typically know the line of questioning around the topic. It’s all in the vetting. I make a conscious effort to ask the right questions before the interview and prepare for damage control messaging or talking points and statistics for a positive community-based piece. However, things can get dicey during the interview, and as a media relations professional, I need to have eyes and ears on the ground to support and address questions that weren’t anticipated. This also allows me to meet the reporter face-to-face, introduce myself and get a better understanding of their reporting style. Meeting the reporter in person, and researching their coverage/ reporting style will give me a better idea of how to pitch them in the future. https://www.nikaisalcido.com/blog/write-a-press-release-worth-reading monthly 0.5 2023-05-15 https://images.squarespace-cdn.com/content/v1/6326b84123f97a2e77a710ac/1666481716936-YK0580K32ISJ4NU06BGU/unsplash-image-x8HupeZdK7Y.jpg Blog - Write a press release worth reading - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.nikaisalcido.com/blog/what-every-communication-plans-needs-to-be-successful monthly 0.5 2022-10-16 https://images.squarespace-cdn.com/content/v1/6326b84123f97a2e77a710ac/1665800401982-N8R3HGSTW8QW76C7S9YL/unsplash-image-rH8O0FHFpfw.jpg Blog - What every communication plan needs to be successful - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6326b84123f97a2e77a710ac/1665799745827-H48TIUVOUTYLLOM8JADS/unsplash-image-PkS3hCZmYts.jpg Blog - What every communication plan needs to be successful - Media objectives At this point, it’s time to jot down your goals for this campaign. Try to be as specific as possible when it comes to your media campaign objectives. If your goal is to attract media attention, include what type of media you’re targeting and how much coverage you anticipate. If you’re launching a social media campaign, think about KPIs, such as engagement, event sign-ups, or other performance metrics that are date specific. If you want to boost website traffic, consider goals around analytics such as link clicks from your campaign’s efforts. https://images.squarespace-cdn.com/content/v1/6326b84123f97a2e77a710ac/1665800223002-VER19LUJGL9VBD5FP6GQ/unsplash-image-JEwNQerg3Hs.jpg Blog - What every communication plan needs to be successful - Media contact list Now it’s time to do your research on what media outlets and contacts will be part of your media outreach. Be intentional and selective about who you include in your media contact list. Do not, I repeat, do not send an email blast to every single media contact you’ve ever worked with. Do your research, use media contact tools, research recent news articles similar to your pitch or identify aspirational media organizations and search their list of reporters. 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