
public relations | media relations | digital marketing
I help people and organizations tell their stories in a way that gets them seen, heard, and understood—by the right audiences, in the right moments.
Hey, I’m Nikai.
I combine newsroom instincts with marketing strategy. I’m constantly connecting dots and making sure the audience sees the full picture on all platforms. It’s not just about media coverage (though I’ve landed plenty). I’m strategic about what to say, when to say it and how to make it stick.
When it comes to the content process, I love being involved from the idea to the launch. That means spotting stories before they surface, collaborating with internal teams, managing calendars and priorities, interviewing the people at the heart of the work, and shaping it into something meaningful. Something that moves people.
why public relations matters
Public relations means showing up in the right places, with the right message, so people know who you are and why your work matters.
It builds trust. It gets your name in the room even when you’re not there. It connects you with the people and platforms that help you grow in visibility and credibility.
When you’re consistently showing up in the media, in conversations, and in spaces that align with your expertise, people start to take notice. You’re no longer just doing the work, you’re shaping the narrative around it.
That kind of visibility doesn’t just look good. It leads to real opportunities, new clients, partnerships, speaking gigs and the momentum to keep building.
what it looks like for me
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Identify storytelling opportunities across programs, people, and partnerships
Develop media messaging and internal communication frameworks
Write website copy that’s strategic, approachable, and aligned with your brand
Create web messaging that reflects your voice and maximizes discoverability
Support communication-based initiatives with story-first thinking
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Develop and implement media campaigns
Write and pitch press releases with newsworthy angles
Build targeted media lists and maintain media relationships
Improve online reputation and visibility through consistent, clear messaging
Optimize content for search (SEO) and audience discovery
Engage online audiences across website, social, and email
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Maintain editorial calendars and campaign timelines
Coordinate with internal teams and external partners
Monitor website analytics to inform decisions and drive smart content tactics
Scan, track, and analyze online conversations and trends
Make adjustments based on performance, platform, and audience behavior
When done right, PR helps position you as a trusted voice in your industry. Strategic media coverage, thoughtful storytelling, and well-placed speaking opportunities all work together to put your expertise in front of the people who matter.
It’s how you stay top of mind.
It’s how you build influence and momentum over time.
And ultimately, it’s how you open the door to new opportunities.
on the blog