Ruckus Rooms

web design & copy writing

I gave Ruckus Room’s website a major refresh to better reflect the energy and community behind this Tucson gym. From updated copy to new photos that capture the vibe of the space, I helped bring their story to life online. I made it easier for people to explore programs, get to know the coaches, and feel what it’s like to be part of the Ruckus community — all before stepping through the door. The result? A website that’s clean, personal and packed with personality.

ASU Newsroom

web management & SEO

In partnership with web designers and developers, I project managed the revamp of Arizona State University’s newsroom website to help journalists find expert sources and news developments out of the university. The newsroom website includes a professional-grade expert directory and search function, complete expert profiles and professional headshots, a press release archive, a staff page, and more. Since the launch of the website in 2019, I've scaled the site to nearly 2K pages with a 25% search visibility score. Through research, analysis, and search engine optimization, I increased clicks by 17% from Q3 to Q4 in 2022.